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Fractional CMO Services, GTM & Content for B2B Global Startups
Let's fix your B2B positioning, rewrite website messaging, and run AI-enabled content systems to grow your pipeline & authority.
Entrusted by 100+ founders and leaders
George Khoshtaria
Fractional CMO, founder of rethinkGTM
Services
Choose the B2B marketing path that fits your current needs:
B2B Positioning & Messaging Sprint
Best for B2B SaaS companies whose sales, ads, content or outreach are already live, and none of them are aligned.
$2,400 3-week engagement
Explore the service in detailsDeliverables include:
- Buyer interviews, competitor teardowns, ICP scoring
- 2 positioning angles to choose from
- Positioning strategy memo (8-slide PDF)
- Messaging assets: headlines, subheads, about, vision
- Homepage copy + design brief with wireframes
- Sales deck, 2-pager, GTM activation plan
You're a good fit if you:
- Every channel is running its own message
- You have a real product and a story any competitor could use
- You want to fix positioning before spending $ on marketing
- You need messaging your sales team can repeat word for word
ExadelRead more →
"There are professionals who execute, and then there are those, like George, who elevate the entire game. George engineers the ROI."
Julian Tavalin
Head of Global Marketing, Exadel
43%
Pipeline growth year-over-year
Global Marketing
Positioning, rebradning, organic & paid
B2B LinkedIn Growth Programme
Best for founder-led B2B companies who need an organic pipeline: LinkedIn, case studies and content to build authority & get cited by AI.
$1,800/mo3 months min.
Explore the service in detailsDeliverables include:
- Founder-led LinkedIn Posts: Infographics & Copywriting (4x/week)
- Company page content and client case studies (on-demand)
- Bottom-of-funnel content: comparisons, landing pages (1x-3x/week)
- Listicles and blogs built for AEO / AI-search visibility (1x-3x/week)
- Content calendar and reporting tied to inbound leads
You're a good fit if you:
- You're the founder who should be building authority
- You have client wins nobody has packaged into proof yet
- You want to show up in Google and in AI answers
- You want content that turns into pipeline
Olifant DigitalRead more →
"George brought incredible structure, speed, and precision to Zabota’s marketing. He completely transformed our organic presence, branding, and LinkedIn strategy - delivering fast results with complete ownership."
Benjamin Morone
CEO & Founder, Zabota.io
B2B Content
Full-funnel organic growth on web + LinkedIn
Millions+
Of impressions on founder-led LinkedIn
Fractional CMO (For B2B)
Best for B2B SaaS companies who want one operator running positioning, content, and outbound end-to-end.
$2,800/moOngoing (cancel anytime)
Explore the service in detailsDeliverables include:
- Everything in Positioning & Messaging
- Everything in Content & LinkedIn Growth
- Outbound campaigns via Instantly, HeyReach, etc
- Data and enrichment via Clay, Prospeo, etc
- Marketing and design team management
- Full-funnel reporting across content, outbound, and paid
You're a good fit if you:
- You want one senior operator driving B2B growth
- You have a marketing budget but no one running the whole engine
- You need positioning, content, and outbound saying the same thing
- You want a CMO-level strategist & executioner for just $5,500/mo
OP InnovateRead more →
"Highly recommended to anyone looking to drive their marketing team. George is very dedicated and does great work."
Roy Golombick
CMO, OP Innovate
6x
User growth (acquisition)
Fractional CMO
Positioning, messaging, content
#1 B2B Marketer in Georgia"George is an outstanding professional who has been truly unstoppable in over the past year. Thank you for your excellent results, and relentless pursuit of improvement! I highly appreciate you!"
Natallia Raparovich
Director of Operations at WhiteSnakeIT
"George brought incredible structure, speed, and precision to Zabota’s marketing. He completely transformed our organic presence, branding, and LinkedIn strategy - delivering fast results with complete ownership."
Benjamin Morone
Founder at Zabota.io
"George approaches challenges with a sharp analytical mindset, grounded in facts and focused on the bigger picture. He thinks long-term and strategically, turning complex challenges into clear, practical solutions."
Kate Snehirova
Marketing Director
"rethinkGTM has been super helpful in boosting our agency’s marketing. Their strategic approach and creative ideas have led to noticeable improvements in our brand visibility and engagement. Highly recommended!"
Giorgi Meskhi
Founder at Runway
Case studies
Those numbers aren't typos.
Case study
Synack achieved 35% lower cost per lead while driving 28% conversion rate growth.
Read the case study
Case study
Became the top result in AI search. LinkedIn + website: 200% inbound growth.
Read the case study
Case study
OP Innovate got 6x user growth and 5x lower acquisition cost.
Read the case studyDo you actually need to invest in marketing?
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No problem here0 of 5 checked
Why founders and leaders trust me
"George is a great team player, very passionate and enthusiastic about everything he does, reliable person who always delivers the results, proactive and thinks out-of-box. Hard-worker, multitasker and just a great person!"
Anna Dalyan
Project Manager at WPP Media
"There are professionals who execute, and then there are those, like George, who elevate the entire game. George engineers the ROI."
Julian Tavalin
Head of Global Markting at Exadel
"George brought incredible structure, speed, and precision to Zabota’s marketing. He completely transformed our organic presence, branding, and LinkedIn strategy - delivering fast results with complete ownership."
Benjamin Morone
Founder at Zabota.io
"Highly recommended to anyone looking to drive their marketing team. George is very dedicated and does great work."
Roy Golombick
Chief Marketing Officer at OP Innovate
"rethinkGTM has been super helpful in boosting our agency’s marketing. Their strategic approach and creative ideas have led to noticeable improvements in our brand visibility and engagement. Highly recommended!"
Giorgi Meskhi
Founder at Runway
"George is an outstanding professional who has been truly unstoppable in training sessions over the past year. Thank you for your hard work, excellent results, and relentless pursuit of improvement! I highly appreciate you!"
Natallia Raparovich
Director of Operations at WhiteSnake IT
I'm an active practitioner, not just a consultant
with Startups & Enterprises
8+
Years in Tech Marketing
organic and paid
50+
Hyper-growth campaigns executed
for B2b companies
$3M+
Client revenue generated
Exadel
Read more →
42%
Pipeline growth via paid + organic engine.
Rebranding
Helped with re-positioning & full growth.
Let's start your B2B growth
George Khoshtaria
Founder @ rethinkGTM
"I will help you go to market profitably with sharp positioning, messaging, and AI-enabled content."
Questions founders ask before hiring a B2B marketing partner
Don't see yours? Ask it on the free growth plan call.
rethinkGTM is a B2B marketing and go-to-market consultancy run by George Khoshtaria. I offer three services: Fractional CMO Services, B2B Content & LinkedIn growth, and the 3-week B2B Positioning & Messaging Sprint.
Fractional CMO Services cost $5,500 a month. B2B Content & LinkedIn growth costs $3,700 a month. Both are invoiced monthly in advance, with a three-month minimum. The growth plan call is free.
If buyers don't understand what you do, start with the B2B Positioning & Messaging Sprint. If your story is clear but nobody sees it, start with B2B Content & LinkedIn. If you need one senior operator to run all of your marketing, start with Fractional CMO Services. On the free growth plan call, I tell you which one fixes your leak first.
B2B SaaS and tech companies with $20K+ in monthly revenue, usually founder-led. I don't work with B2C, e-commerce, or consumer brands.
Positioning ships in three weeks: the strategy memo, messaging, homepage copy, and wireframes. Content, LinkedIn, and outbound need 60 to 90 days to build momentum.
A 30-minute call. I review your site, messaging, and funnel, name the biggest leak in your pipeline, and tell you where to start: positioning, content, or full-stack. No obligation.
Three. Each client gets me in their Slack, their standups, and a weekly 1:1. When all three seats are full, new start dates wait for the next open seat.
